Analysis of Q magazines language and letters page

Editorial of Q magazine February 2012
HAPPY NEW YEAR
We usher in 2012 profiling the most viewed and talked about new artist of the moment-Lana Del Rey-via her first in-depth profile and through the lens of Q debutant Simon Emmett's extraordinary photographs. Like millions of others we were, and are, riveted by Del Rey's Video Games, the song and the clip. She is no less fascinating in person-as, I trust, you'd agree once you've read this month's cover feature, which starts on page 48. I expect this to be but the first of her Q cover appearances.
Elsewhere, in what you could entirely accurately refer to as a packed issue, you can discover the essential new music of the month via our list of 140 new songs to download(produced with expert help and impeccable taste from musos, insiders and you) and the world's most in-depth music guide, Q Review, which ranges from the striking debut of Emeli Sande to hip hop's most heavyweight tag team - Jay-Z and Kanye West. You can read compelling accounts of Kings of Leon's annus horribilis and the Occupy movement, too. And then there's The Muppets...
This, then, is Q as it is and will be:the unique and definitive take on the music that matters most and the people making it. 
Now, tell us what you think-it's your magazine...


Reading this I found that the editor addresses the reader as though they too are music professional, this conveys the idea that the readers are wise, because of this I can identify the audience which is about 20+, in addition to this the way in which the cover stories are described suggests an older audience. "in-depth" "impeccable taste" "compelling" "profiling" "riveted" the language is both sophisticated and poetic again suggesting an older target audience. Furthermore the way in which the readers are addressed places great emphasis on them,"produced with expert help and impeccable taste from musos, insiders and you" "as I    trust, you'll agree..." "Now tell us what you think-it's your magazine..." this makes the readers think they are in the know and that their opinion is valuable, making the readers feel like an informed and intelligent fan.


Reading the letters I can tell that the readers are very loyal with many of the letters explaining how they have been reading the magazine for years, "For the third year running I have been engrossed..." and moreover the letters suggest an intelligent and interested readership. The letters helps to establish the target audience as does the pictures which show readers with the magazine abroad. The pictures show mostly older male readers.


The layout of the letter page continues with the colour scheme of Q magazine which is red, black and white, in addition to this the right page of the double spread has letter of the month and tweets from their twitter page.
Q magazine offers a purehmv card pre-loaded with 10,000 point and £50 HMV gift vouchers.
The letters suggest not only loyalty but also how involved the readers are with the magazine content offering information on artists and possible article titles.