Annotation of 2 DPS in competitor magazines

The first DPS I will be annotating is Q magazines DPS on Lana Del Rey. The entire article is in fact more than one DPS, it is in 4 DPS due to the amount of images used. 

PAGE 1-TITLE

The first page is entirely taken up with the title of the article. It is very stylised and is different from the conventional use of article titles. I think this is purposely done due to the artist herself breaking convention.

IMAGE 1 &2

 The first image of Lana Del Rey is a mid shot of her with half her face in the shadows showing her long, manicured nails. The images on the following page too shows a shadowed image of her, obscured by something out of focus. With her eyes closed and her hand stroking her neck the image connotates seductiveness.

ARTICLE LAYOUT

 The layout too is very stylish, there are two columns with a large capital S positioned behind them which is actually the beginning of the article. There is again a large capital letter used for the start of a new paragraph.The bottom of the left page has the date, page number, masthead and web, twitter and Facebook address. The right page has the web address to go and subscribe to the magazine on and again has the date, page number and masthead.

IMAGE 3&4

There is again a close up of the artist face this time of her crying. The quote positioned at the bottom right of the image links to the image and creates a sense of sympathy for the artist, moreover it emphasizes that she is an outsider and that she is different. 

ARTICLE LAYOUT 2

Here the article layout shifts from paragraphs to Q&A with the artist. The distinction between the questions and answers are done by bolding the font of the questions. 

ARTICLE LAYOUT 3
The article continues in a Q&A style and in addition to this a timeline of the artists rise to success is included. A 4 page article can seem too long so this is provided to make the article more interesting and sum up the articles content. A quote is included again in large bold lettering in the colour red to stand out against the white background and the black lettering. This is also done to keep to the house style of the magazine. 
IMAGE 5&6
The images here are more darker then the ones previously , they are also similar to the cover shot however again is much darker than the cover shot. Here the artist is seen in semi-darkness, lit only from underneath with blood dripping all done her face. The images here reflect not only the artists persona but also who exactly the magazine is aimed at. These images would not perhaps be found in a women's magazine, there are neither wholly feminine nor delicate. 
FINAL PAGE
As the article progresses it becomes more and more intimate. The final image highlights the contours of her body whilst the quote which accompanies the image, although contradictory to the image is very declarative and is an insight into the artists mind and music. 
LANGUAGE ANALYSIS AND MODE OF ADDRESS
The language used is highly detailed and provides an intimate insight into the artist "the camera accentuates the big deep pools of her eyes and the epic pout of her lips..." In addition to this the language used seems highly sophisticated, here the mode of address is focused on the intended male readers from the ABC1 category, this is re-enforced by the fact that the artist is portrayed in a seductive but not wholly provocative manner "...girlish giggle to filthy cackle." The use of swearing and sexual references further re-enforced that the intended readers are male.






 

The second DPS I will annotate is the cover story for Elle Magazine. The reason I've decided to deconstruct a women's fashion/lifestyle magazine is in order to understand ways in which women in the ABC1 category are specifically targeted. Again the DPS is more than just one, the article consists of 5 DPS'.
PAGE 1-TITLE
The first page has the article title and a small paragraph referring to the article. The font differs from the the other font used in the magazine and actually the font used for the article itself. This I believe is done intentionally, Elle Magazine features many articles and interviews. To highlight that this the cover story a different font id used to make it stand out from the others. 
IMAGE 1 & 2
As in Q magazine an entire page is used for an image. The pose connotes a partnership, a closeness between the two sisters. Moreover the image seems very high end fashion as does the cover and contents image of Mary-Kate and Ashley.  The image on the following page again focuses on the clothes the two of them are wearing. The images are studio shots, simmilar to the images in Q magazine which were studio shots too. 
ARTICLE LAYOUT 1
The article layout seems quite text heavy and is spilt into two columns with a break for a quote. Certain words are made to stand out to refer to the interview. 
IMAGE 3&4
As with the other images there is a small description of what the two sisters are wearing, this is a common convention for fashion magazines.
ARTICLE LAYOUT 2
Here, as in Q magazine there is a questions and answers section of the article. The questions are typed in capitals to make them stand out and show that there is a shift in the layout. 

ARTICLE LAYOUT3

This layout is the same as the layout on the first page. At the end of the article is the magazines website and a promise for exclusive content on the two sisters. Here again is a common convention for magazines, using their website to support their magazine and offering interactivity with their website.

LANGUAGE ANALYSIS AND MODE OF ADDRESS

The use of language doesn't differ too much from Q magazine. It is highly detailed and provides an intimate insight into the two designers,"Two slight, golden-haired creatures step out. Mary-Kate and Ashley Olsen skim across the pavement on their high, thin heels, to be swallowed up by the building opposite." Here though, the mode of address focuses on reaching its intended readers with its focus on fashion, "At once unique and utterly-polarising (they appear equally in best-and worst-dressed lists) their style is often politely described as "eccentric."